The Shades Story
Shades of India is internationally known as one of India’s most creative textile companies. Led by Mandeep Nagi (Design Director) and David Housego (former UK journalist), the brand combines contemporary design with the inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colors, and the inventive, unexpected use of surface treatment.
The company is acclaimed internationally for originality and inventiveness of its designs and has won various awards including best product awards at shows in Paris and New York. Mandeep Nagi, Design Director, has thrice won the Elle Decor Design Award in India for fabric.
Shades of India’s product range includes apparel, fashion and interior accessories, and home furnishings. In apparel, it launches six collections a year of which the most recent are Cinnamon, Borte, Baiyu and a Collection of Conversations.
The Company launches new Home collections twice a year with a range that includes curtains, bed covers, cushions, bed linen, table linen and napkin ties. All these are designed, sampled and made in-house. It has its own specialized interiors and hospitality divisions working on residential projects and hotels.
Founded almost two decades ago, Shades of India has built up a strong international reputation and has sold to leading department stores around the world including Harrods and the Conran Shop in the UK, ABC and Gumps in the US, Le Bon Marche in Paris, and Lane Crawford in Hongkong. The company has participated in major international fairs including Maison et Objet in Paris and the New York Gift show.
Building on its international reputation, Shades of India established its own first stand-alone retail store in the Meharchand Market in New Delhi in 2012. It has already become an iconic shopping destination and covers Shades of India’s full range of apparel, fashion and home accessories and home furnishings. Shades of India now sells through over 20 outlets in India including through Good Earth stores and the Jaypore on-line site.
Shades of India has its own design studio, sampling facilities and factory in Noida (NCR).The company can draw on huge archives of fabrics, techniques and designs. All of its production is in-house, thus enabling it to customize as well as to maintain high quality standards. It thus has the resources to work with large international retail groups as well as to develop its own collections and work on interiors and hospitality projects.